Amazon makes up a massive portion of online sales. Bloomreach reports that 50% of United States shoppers start their online product search on the Amazon platform. With that volume of shoppers, there is obviously fierce competition on Amazon.
One way you can make your products stand out is through paid advertising. Amazon offers advertising through two different merchant channels:
- Sponsored Products, available through Seller Central, and
- Amazon Marketing Services (AMS), available through Vendor Central and Vendor Express.
As shown on the image to the right, shoppers actually tend to click on sponsored ads even more than they click on organic search results.
Here’s an overview of how to best advertise on the Amazon marketplace.