Having Trouble Eliminating Unauthorized Sellers and Controlling Your Brand’s Online Pricing?
Here at TLK, we love working with brands that have MAP policies.
If you don’t have a MAP policy, we can help you develop one. We work closely with a law firm that creates MAP policies in such a way that it is a trademark infringement to violate MAP. Once you have this type of policy in place, you can completely eliminate unauthorized sellers from violating MAP. (legal fees for this range from about $2,000 to $10,000, depending on the state of your current policies and the number of products you have)
With this legal foundation in place, you have taken the first step towards eliminating unauthorized sales.
The second step we recommend is to start reducing the number of sellers of your products on the major 3rd party marketplaces, as having fewer sellers can actually help you to increase market share while simultaneously helping you to keep online pricing right where you want it.
By reducing the number of sellers to just one, you can also realistically expect a lift of 10-15% in sales – without all the price dumping you are experiencing now. To learn more about how we add value to our supplier-partners, click here and/or read some of the articles below.