When you are a 1P seller, you are a vendor to Amazon and you simply invoice Amazon directly for your products and they pay you on whatever terms you have negotiated with them. Amazon then takes charge of listing creation & promotion.
When you are a 3P seller, you aren’t selling “to” Amazon. Instead, you are selling “on” Amazon. That means that you (or us) must create and promote your product listings – and there are a LOT of “moving parts” that need to be managed to get the most out of Amazon.
Now here’s the BIG difference between 1P and 3P…
With 1P, Amazon will not agree to honor your MAP pricing and whenever their price drops below MAP, which it often will, your brick and mortar retail partners will waste no time telling you how much they don’t appreciate this.
When you partner with TLK for 3P selling, your MAP pricing will be honored by us 100% of the time. It’s right in our agreement with you. If we didn’t honor it, that would be a breach of our agreement with you – and it’s all in writing.