How the Absence of MAP and Not Restricting Authorized Sellers Will Ensure a Race to the Bottom on Amazon
as well as put your offline retailer relationships at risk
Since our founding, TLK has always focused being a Value-Added Seller and today we enjoy solid relationships with our Preferred Suppliers (who have MAP and limit the number of authorized online sellers).
Over the last year, in addition to servicing these Preferred Suppliers, we also bought products from brands that didn’t have MAP policies and made no effort to limit the number of unauthorized sellers. For the sake of simplicity, we’ll call these suppliers, “Suppliers without an Amazon marketing strategy” or SWAMS for short.