Entries by Trent Dyrsmid

How Chinese Sellers Are Manipulating Amazon – Stolen Amazon Data, Zombie Accounts, & Fake Reviews

Entrepreneurship in China is strong – it’s a large part of why China has grown so rapidly in the last three decades. For many Chinese entrepreneurs, the allure of selling on Amazon is their gateway to riches. In fact, professionals estimate that there are over 200,000 Chinese businesses currently selling on Amazon and this number is only […]

How to Increase Sales on Amazon

I have yet to meet with a brand owner that didn’t want to increase their sales on the Amazon marketplace. However, most often, there are two main challenges that stand between them and their goals: A lack of the specialized knowledge required to effectively leverage Amazon’s marketing tools It can be very difficult to identify […]

The Risks of Having a Single Amazon Seller

“You have manipulated product reviews on our site. This is against our policies. As a result, you may no longer sell on Amazon.com, and your listings have been removed from our site.” Last August, Zac Plansky woke to find that the rifle scopes he was selling on Amazon had received 16 five-star reviews overnight. Usually, […]

Amazon Has a New Tactic to Fight Counterfeits

Amazon is in the midst of testing a new brand registry system designed to reassure vendors that sell on its marketplace that their intellectual property will be protected – which, up to this point, is something that Amazon has struggled to do. In their latest announcement, Amazon said that they will now let any brand […]