Entries by Liz Dyrsmid
7 Ways Professional Amazon 3rd Party Sellers Can Add Value to a Brand
All day, every day, I look at brands on Amazon and all too often I see the same thing over and over; the current Amazon sellers aren’t doing a damn thing to add any value to the brand whose products they are selling. In fact, in many cases, these sellers are nothing more than parasites […]
Why Having Fewer 3rd Party Sellers Will Increase Sales
If your brand relies on 3rd party sellers to sell your products on Amazon, it’s critical to understand how the number of sellers on any given product listing will impact sales, pricing, customer service, and brand equity in general. Generally speaking, the larger the number of sellers, the less control your brand will have over pricing, content, […]
Should We Sell Our Products “To Amazon” as a Vendor or “On Amazon” as a Third Party Seller?
As eCommerce continue to grow it share of retail sales, many brands are realizing that now is the time to re-visit their eCommerce strategy, and, in particular, how Amazon plays a role in that strategy. In my talks with brands, I’m regularly asked whether it is better to become a vendor to Amazon (called First […]
Case Study: Product Launch & Promotion in an Ultra Competitive Niche – Part 2
Launching a new product in an ultra competitive niche on Amazon is hard work and requires a well crafted marketing strategy. Get it wrong, and you can easily wasted a lot of money on product development, inventory, and marketing. Get it right, and you’ll have added another steady cash flow producer to your product line. […]
Case Study: Product Launch & Promotion in an Ultra Competitive Niche – Part 1
Launching a new product in an ultra competitive niche on Amazon is hard work and requires a well crafted marketing strategy. Get it wrong, and you can easily wasted a lot of money on product development, inventory, and marketing. Get it right, and you’ll have added another steady cash flow producer to your product line. […]
How to Increase MAP Compliance on Amazon
Does your company sell to brick & mortar retailers? Are your company’s products also for sale on Amazon – often at prices that are below MAP? If you’re a brand selling to bricks & mortar retailers and you’re struggling to enforce MAP pricing on Amazon, you are undoubtedly aware of two major issues: When your products are […]