By far the #1 challenge faced by brands today is MAP enforcement and we are well equipped to help you win the battle against unauthorized sellers than only care about making a sale at the lowest price possible. We have partnered with a leading law firm and will help you implement a proven system to eliminate unauthorized sellers.
Common Problems We Help You Solve
Our supplier-partners tell us they choose to sell to us because prior to working with us, they had at least one of the following problems:
- Race to the Bottom: With multiple sellers (including Amazon itself) “racing to the bottom” on price for each product, brand equity was being destroyed.
- MAP Violations by Unauthorized Sellers: MAP violations resulted in some very unhappy brick & mortar retailer partners.
- Lack of Specialized Resources: Brands that attempted to manage their own 3rd party sales program found they lacked the necessary expertise to effectively manage all the “moving parts” of the various marketplaces, and performance suffered as a result.
- Multiple Marketplace Participation: Amazon, Walmart, Jet, and eBay all have their own nuances that require expertise and manufacturers aren’t generally experts in eCommerce. In addition to helping your brand succeed on these US marketplaces, we’ll also help you to expand to the EU and Canada.
Ways We Add Value to Your Brand
We are more than just a retailer. We are a brand partner.
Our priority is not to just sell your products, but to also implement strategies to increase your market share; both in the USA and the EU.
Our primary areas of expertise are with Amazon.com, Jet.com, Walmart.com, and eBay.com.
When we can sell products on these marketplaces at a competitive price, we provide advertising, listing optimization, product review improvements and much more at no cost to you (we can speak about any of these on a phone call if you would like).
What does that mean for you?
When regular old Amazon sellers buy and sell your product on Amazon….they don’t do anything but…..they just sell your product.
They are adding ZERO value to your brand.
When we sell your product on a marketplace, we implement all of those things I mentioned above and that causes your sales and market share to go up.
And best of all, we provide these services absolutely free to qualified partners.
How can we eliminate MAP violators?
To help you eliminate unauthorized sellers that violate MAP, there are two steps we recommend.
Step 1: We have partnered with a firm that specializes in MAP enforcement that will assist you in quickly removing unauthorized sellers.
Step 2: Optionally, you can grant TLK semi or full exclusivity for your product(s) on your chosen marketplace(s). When you do this, we become your partner and will add significant value to our relationship with you. Plus, there is a very good chance your sales will actually increase.
How is 3rd party (3P) selling different than 1st party (1P) selling on Amazon?
When you are an Amazon Vendor (1P seller), you simply invoice Amazon directly for your products and they pay you on whatever terms you have negotiated with them. Amazon then takes charge of listing creation & promotion.
When you are a 3P seller, you aren’t selling “to” Amazon. Instead, you are selling “on” Amazon. That means that you (or us) must create and promote your product listings – and there are a LOT of “moving parts” that need to be managed to get the most out of Amazon.
Now here’s the BIG difference between 1P and 3P…
With 1P, Amazon will not agree to honor your MAP pricing and whenever their price drops below MAP, which it often will, your brick and mortar retail partners will waste no time telling you how much they don’t appreciate this.
When you partner with TLK for 3P selling, your MAP pricing will be honored by us 100% of the time. It’s right in our agreement with you. If we didn’t honor it, that would be a breach of our agreement with you – and it’s all in writing.
If we partner with TLK, will we have to drop ship?
No. We order in bulk and you will ship to our prep facility in bulk. We’ll then do any necessary prep needed and then we ship the inventory to Amazon’s warehouse(s) so they can handle order fulfillment. For products sold on other marketplaces, we handle fulfillment ourselves.
Do we have to pay any fees?
No. Unlike a marketing agency, TLK doesn’t charge you fees. Instead, we are going to want to purchase the inventory directly from you at a price where we can earn our profits from the margin on each and every sale. With this model, our performance goals are in perfect alignment with yours.
What parts of selling on an eCommerce marketplace will TLK look after?
All of them.
When we partner with a brand, we become responsible for:
- Listing creation
- Copy writing
- Keyword research
- Advertising campaign managment
- Inventory management
- Customer email support
What if we want to launch a new product?
If you are a new partner and you want to launch a new product, we can definitely help you to do that. Give us a call for more details.
Will we be able to easily communicate with you?
Yes! When you are a partner with TLK you will have a dedicated account manager who will be happy to take your call / email and respond quickly.